Main focus while designing this pump was “design for manufacturing”. Inspired by other bike pumps and there inner workings, a new simpler design emerged.
The main body is held together by a single pin. This removes the need for screws and therefore drastically reducing the assembly time. The same goes for the handle attached to the piston, by using snap fits.
Although the main focus was the reduction in manufacturing costs, the pump itself had a make over as well. Hiding most elements that normally stick out, the pump has become less intrusive and easier to the eye. The idea is that your bicycle pump must be a submissive visual element to any bicycle.