01 RESEARCH
Every design starts with some form of research. Think of competitors analysis, brand identity, user experience but above all WHY? Understanding why is where the value is created and is the most important part in product design.
02 IDEATION
Out of the box thinking starts here. No limitations helps kick start some of the best ideas.
03 CONCEPTS
Out of the ideation and research fase two or three concepts are extracted and refined further. Some as far away from the initial idea of the client as possible just to either make clear this is new idea is way “cooler”, or to strengthen the original idea. Giving the client options also allows for a combination of concepts for even better products.
04 3D CAD / modelling
For me one of the more exiting parts of the whole process. This where engineering and design come together.
05 VISUALISATION
Visualization helps not only selling the idea to your eventual customers, but more importantly to your colleagues. This creates enthusiasm within your organization.